7 marketing lessons from Lego

Lego is one of the most popular brands in the world. Their profits are growing even now. The company posted 11% growth in September. The company is known all over…

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5 costly brand marketing scandals

Scandals are one of the most popular topics of all time. People love them. Two celebrities were caught on a date, politicians commit corrupt deals, athletes evade taxes - all…

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Top 5 Content Marketing Approaches

Content marketing cannot be attributed to one specific tool. It is always a collection of different types of content, preferably united by a common concept and strategy. However, the approach…

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