7 marketing lessons from Lego
Lego is one of the most popular brands in the world. Their profits are growing even now. The company posted 11% growth in September. The company is known all over…
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How PlayStation and Xbox waged a marketing war ahead of the release of new consoles
In November this year, new versions of the main consoles of recent years are released - Xbox Series X from Microsoft and PlayStation 5 from Sony. The main characteristics of…
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Simplicity, Values, and Emotion: 10 Marketing Lessons from Apple
Apple is one of the world s most successful brands. In August, the company s capitalization surpassed the $ 2 trillion mark. It became the first American company to achieve…
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Influencer marketing on TikTok and Instagram: how to get the most out of it?
Influencer marketing is growing at a relentless pace, and its development is in direct proportion to the increase in demand for Instagram and TikTok. But the cloudless future of influencer…
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How Netflix Uses Humor and Personalized Content in Its Marketing Strategy
Netflix started out as a mail-order DVD service, but at one point the company completely changed its development strategy and focused on streaming video. This came after Amazon and Walmart…
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5 costly brand marketing scandals
Scandals are one of the most popular topics of all time. People love them. Two celebrities were caught on a date, politicians commit corrupt deals, athletes evade taxes - all…
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Top 5 Content Marketing Approaches
Content marketing cannot be attributed to one specific tool. It is always a collection of different types of content, preferably united by a common concept and strategy. However, the approach…
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Experts talked about the main trends in social media marketing in 2021
How will social media marketing change in 2021? Given the events of this year, it seems impossible to predict what may happen next, but there are some clear trends and…
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Relevant Video Marketing Tactics You Can Apply Now
Video marketing is an effective advertising tool used by 9 out of 10 companies. And during the crisis caused by the COVID-19 pandemic, it is completely irreplaceable: publishing a video…
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8 biggest YouTube marketing mistakes brands make
YouTube is a little different from most other social networks. People don t see the content feed the same way they do on Facebook or Instagram. Visitors come to YouTube…
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