How Google Maps is slowly becoming a new content platform
Google Maps is an essential tool for over 1 billion monthly active users. But what is least known is the sheer size of its user base of content creators. These…
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How Netflix Uses Humor and Personalized Content in Its Marketing Strategy
Netflix started out as a mail-order DVD service, but at one point the company completely changed its development strategy and focused on streaming video. This came after Amazon and Walmart…
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Top 5 Content Marketing Approaches
Content marketing cannot be attributed to one specific tool. It is always a collection of different types of content, preferably united by a common concept and strategy. However, the approach…
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5 best ways to create educational content
According to Digital Research from We Are Social and Hootsuite, a modern person spends an average of 6 hours 42 minutes on the Internet. in a day. Digital technologies have…
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What behind-the-scenes content your followers are interested in
In recent years, real, honest publications have been increasingly in demand on social networks. This is about live content, not staged photos and videos, which have a lot of filters…
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How to change your social media content strategy in 2021
The previous year changed the global paradigm of consumer behavior. People began to relate to the choice of goods differently, take more interest in brand values and demand the most…
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How B2B Business Uses Content Marketing and How It Benefits
Backlinko s Brian Dean recently analyzed over 500 content strategies for B2B companies. This study showed the effectiveness of some content marketing tools and how many entrepreneurs use them. The…
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User generated content lessons: how UGC will help you in 2021
The last 12 months have completely destroyed the concept of big ad campaigns. Social distancing meant that film crews were unable to do their job and many brands faced restrictions…
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10 effective content types for your social media
More and more brands are investing in content creation and it is getting harder to get the attention of netizens. Today s consumers are constantly moving between online channels. It…
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4 principles of Michael Jackson’s dresser that are great for content marketing
There is a book "The King of Style" by Michael Jackson costume designer Michael Bush, which describes his working relationship with the singer, life stories and memories of the king…
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