Why social media is really useful for business

Hootsuite recently partnered with the Altimeter Group to survey over 2,000 marketers and interviewed leading brands in their industry. The study discussed the feasibility of spending a business on social…

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How to create a USP for any business

Business is designed in such a way that you need to have tangible advantages in comparison with competitors so that consumers go to you. One company may have an obvious…

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