10 types of videos that won’t let your audience get bored
Looking to breathe new life into your video marketing? These types of videos will help you go beyond what you usually do. We suggest moving away from videos with cute…
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Marketing and emotions in B2B: what to put pressure on in working with the audience
According to a study by the B2B Institute, B2B marketing strategies based on emotions are 7 times more effective than those using a rational approach to communicating with customers: they…
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How to warm up your audience on Instagram and what to do with it next
In marketing, there is such a thing as “audience warming up”. This is an important part of a successful marketing strategy that allows you to determine the interest of each…
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How to Build a Profitable B2B Target Audience on Facebook
Facebook is fast becoming a lucrative space for B2B marketers. 83% of marketers use social media as a marketing tool, and 54% of them use social media for lead generation.If…
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TikTok for moms: we purposefully work with our audience
If you think that TikTok s audience is exclusively youth, you are wrong. The marketing agency BSM Media conducted an interesting survey in September 2020, in which 600 mothers from…
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