Marketing

How to understand, analyze and measure TikTok analytics metrics

In 2020, TikTok has acquired a monthly audience of over 500 million active users and is set to become one of the leading marketplaces for brands in 2021.

There are many TikTok metrics, and in order to successfully manage ads on this social network, you need to understand its analytics. We will tell you how to understand, analyze and evaluate the indicators of your promotion in this social network.

TikTok Analytics

To see your profile stats on TikTok, you need to go to your Pro account.

Do the following:

  • Log into your account.
  • In the settings, find the “Account Management” section.
  • Switch to Pro account.
  • Select a category for your account
  • Add your phone number: you will receive a confirmation code.

Now you can go to “Settings” and go to “Analytics”. Please note that the data will begin to flow from the moment you switch to the PRO account.

TikTok analytics are divided into three main sections:

  • Profile overview
  • Content analysis
  • Subscriber statistics

1. Account overview

Helps evaluate the quality of a TikTok account. Here you can see the number of video views, profile and how many subscribers you have.

Video Views

If you’re in the business of promoting posts, one of the first metrics you should watch out for will be overall video views. The total number of video views shows that your strategy is working. Here you can find data on views for the last 7 or 28 days.

Profile Views

Here you can see data on the number of profile views in the last 7 or 28 days:

Also read how to measure the effectiveness of Instagram Stories.

Number of subscribers

The subscriber graph shows how many subscribers you have had in the last 7 or 28 days. This metric helps you understand which days are more effective to attract subscribers and determine if your content was effective enough to attract new subscribers.

2. Subscriber data in TikTok Analytics

With their help, you will be able to see the dates on which your audience is active and the times when they are least engaged. You will also learn gender breakdown and percentage analysis of your audience by location.

Followers

This metric will show how many subscribers you have gained or lost in a week. If your follower count is not increasing, then you should change your marketing strategy.

Floor

The general distribution of subscribers by gender. An important metric because you will be able to understand which content to give preference to – aimed at men or women.

Best geolocations

Distribution of your subscribers by geolocation.

3. Content data

This shows the number of views of posts in the last 7 days. The data is displayed in order from newest videos to oldest. Alternatively, you can go to each post and get information such as:

  • Total number of messages
  • Total number of comments
  • Total number of shares
  • Total video playback time
  • Total video views
  • Average Watch Time
  • Types of traffic sources
  • Geolocation of the audience

TikTok helps collect data for your own TikTok profile, but does not give you an idea of ​​the performance of other profiles. To view competitor statistics, you need to use third-party services.

About the author

Donnell Reed

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