Marketing

Clubhouse and numbers: what makes the new audio network impressive

Clubhouse is a new social network based on voice communication. Launched in April 2020, it experienced a sharp jump in December – the number of users increased by almost 2 million! And this is really impressive, because getting here is not so easy: for this you need to get a personal invitation (invite) from a community member and be the owner of an iPhone. Want to get to know the Clubhouse better?

Clubhouse in numbers: 5 important statistics

Number of users

As of February 1, 2021, the audience of the social network is more than 6 million people. Most of them appeared on the platform between January and February 2021, according to analyst Vajresh Balaji. The expert suggests that such a meteoric rise was caused by Elon Musk’s tweet posted on January 31, where he announced his participation in the Good Time show on the Clubhouse.

For a better understanding of the scale of coverage, we will give examples of popular social networks that have long occupied their niche: Instagram, launched in 2010, now has 1.2 billion users, TikTok (2016) has about 700 million, Reddit (2005) has 400 million. …

Moreover, the app has over 10 million downloads worldwide! According to App Annie, in just 2 weeks – from February 1 to February 16 – its download rate increased from 3.5 to 8.1 million. Again, the influence of both Elon Musk and other influencers – Kanye West and Mark Zuckerberg – affected.

It is worth noting that the proprietary format was once very common. Remember how in 2013 there were hundreds of thousands of people on the waitlist for Mailbox and Google Inbox before projects were scaled up and funded. Clubhouse had no “monetary” problems: even before its launch, it was estimated at $ 100 million, and in December the amount increased to $ 1 billion. According to Crunchbase, funding from May to December increased from $ 10 to $ 110 million.

In one of our articles, we also described detailed instructions for using the Clubhouse.

The target audience

According to Audience statistics for the period October 2020 – February 2021, 52% of the active audience of the social network are women. And the average age of users ranges from 25 to 34 years old – this age category is 39%.

It is noteworthy that 58% of fans live in the US, 11% in the UK, 3% in Canada, 3% in India. If your business is targeting an international audience, platform promotion should pay off.

Popular accounts

Clubhouse profiles with the most subscribers include Memory Labs founder Roshan Seth, actress Tiffany Kaddish, professional snooker player Paul Davison, engineer and investor Mark Andreessen, political columnist Van Jones, rock musician and actor Jared Leto, businessman Ben Horowitz. This is an incomplete list of world famous personalities who are fans of the audio network. Oprah Winfrey, Kevin Hart, Ashton Kutcher, Chris Rock, Joe Budden …

However, the palm went to fintech investor Shil Mokhnot, founder of Better Tomorrow Ventures. He became the first influencer to sign up on the platform. It is known that he is currently participating in the Back of the Bus club room.

Popular clubs

In every third community, topics related to entrepreneurship and business are raised. There are really a lot of business conversations: Startup Club and Womxn in Business win by the number of participants. They also talk about marketing and psychology – prominent positions are occupied by clubs where the secrets of promotion on Instagram are revealed (Instagram Marketing Secrets) and the features of human behavior (Human Behavior) are discussed.

Anyone can create their own room, as well as make it closed – exclusively for the creator and his invited friends, social – for people “connected” with you, or open – available to everyone. Joining the community is easy, too, with one click. At the same time, you do not have to participate in conversations if you do not want to, but if you want you can “raise your hand” and share your thoughts.

But there is a restriction on clubs of interest – one user is allowed to open no more than 2 clubs. This is due to the fact that the initiators of the topics should regularly conduct club conversations, not abandoning what they started halfway through. In the future, it is planned to make clubs more accessible, but for now we have to wait for the administration to consider and approve the request to create a chat.

Search queries

Now everyone is talking about the Clubhouse! Those who have managed to visit and even get used to it tell friends and colleagues about it, and also boast of exclusive access to other social platforms. And those who first heard about the outlandish novelty in the world of social networks turn to all-knowing search engines. Thanks to human curiosity, the search statistics of the “clubhouse app” are breaking all records. Over the past 6 months, the number of search queries has increased 99 times!

According to App Annie, Clubhouse took the honorable 3rd place in the list of iPhone social media downloads in December. Interestingly, at the beginning of the month, he was not yet included in the top 30 downloadable social media applications in the United States, but the situation has changed dramatically since December 10 – by December 23, he was in the top three.

Clubhouse promises to be one of the few apps that, created during the coronavirus pandemic, will remain popular when the world returns to normal. If you have the opportunity to become a member of a closed community, use it wisely, for the benefit of business and self-development.

About the author

Donnell Reed

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