Looking to breathe new life into your video marketing? These types of videos will help you go beyond what you usually do. We suggest moving away from videos with cute puppies for a while and looking at a few ideas that will increase engagement and the number of reposts of your videos on social media.
1. Information videos
Get in the habit of offering informative content so that your target audience always perceives your brand as being truthful and sincere.
For example, if you published a blog post with a lot of interesting information, you can use the material and convert it to video to make it even more appealing to your audience. Considering that not everyone watches social media videos with sound, you can add captions to your videos.
2. Interview, questions and answers
Social media interviews and Q&A videos are great video formats for engaging with your audience and delivering informative video content. In terms of interviews, you can meet industry experts, bloggers, your team members, or even clients.
There are different options for conducting an interview:
- Prepare the questions yourself
- Ask your audience to send you their questions
- Combine these two paths
If the goal is to attract the attention of the audience with the help of video content, as well as to generate interest, we recommend that you first ask the audience questions on social networks. Be sure to check the video interview questions on your subscribers.
In addition to the interview, you can organize a Q&A session in which you or someone from your company will answer the most frequently asked questions from the audience. You can pre-record questions and answers, but you can also experiment with live video – it allows you to interact with the audience in real time.
Live streaming on Facebook is a great option, but you can go live on Instagram or post a Q&A session to Instagram Stories and then save it to Highlights. For more ideas on using Instagram Stories to increase reach, check out our other article.
3. Videos about products and functions
A recent study by Animoto shows that a brand’s social media presence plays a huge role in purchasing decisions. Instead of just using images that showcase products or specific features, create short videos to make them stand out.
Using branded videos on social media is a more personal and less promotional way to advertise your products and services than creating regular social media video ads. Videos allow you to get more creative, play around with multiple product features, or innovatively highlight one feature.
Here’s an extraordinary example of how GoPro unveiled the new HERO8 Black.
4. Video recordings filmed behind the scenes
Who doesn’t love bloopers? Everybody loves. It’s the same with behind-the-scenes videos – people like to peek behind the curtain and see the human side of the company.
Understanding your brand identity is not a walk in the park, especially in the online world. Behind the scenes videos are a great way to build brand credibility by showcasing your brand personality and company culture. There are many ideas you can use to create these kinds of videos for social media:
- Take a tour of the office for your audience
- Show how your products are manufactured
- Offer a quick product launch
Here’s an example of McLaren, who decided to show in a behind-the-scenes video how the company went from building F1 cars to supporting the VentilatorChallengeUK consortium and manufacturing ventilators and trolleys.
5. Videos created by users
This is another great way to create social media videos that doesn’t take too much time and involvement. You can run a contest to collect user-generated content, reach out to influencers, or come up with your own branded hashtag so other people can use it when posting about your product or service.
If you ask your followers for help, you must acknowledge their presence and reward them appropriately. Share their content, praise their work, and don’t forget to add your hashtags to get more attention.
If you’re an SMM manager, consider using user-generated content. User generated content is the best way to get your customers’ audience to engage with their brand, not to mention create a sense of community in their audience.
Read also our material with ideas for creating video content.
6. Live broadcasts
YouTube, Facebook, Twitter and Instagram give you the ability to stream live on their platform. Live streaming is great for positioning your brand as more transparent and thus building a stronger connection with your audience.
If you’re an SMM on social media, you can use live streaming to do the following for your agency’s clients:
- Make official announcements
- Provide additional information about your products
- Show your customers how to use the products
- Entertain your audience.
While live streaming can increase engagement, longer live video sessions can translate into a deep brand experience.
Here are some tips before starting:
- Make sure you create an environment that looks nice and tidy.
- Never forget that lighting and sound make a huge difference.
- Always check your live video setting before going live.
- Promote your live video on social media in advance.
7. Promotional videos
Promotions are often advertised using images. But you can go beyond regular offers and promotions by creating short videos to showcase your hot deals and discounts.
8. Video contests and sweepstakes
When you are announcing a giveaway or competition, it is best to create videos explaining the rules and criteria for selecting participants. Most giveaways have similar rules, including the classic friend tagging in the comments section, for example on the page or post of this post.
You can organize a competition in which participants have to create something in order to get a chance to win.
When you launch a new product, service or feature, there is no better way to announce it than through social media videos. This allows you to get more creative than publishing a main post featuring an image.
Go a little further than the traditional one-image post and create a compelling video explaining everything your audience needs to know. Don’t forget to play with colors, effects, cool fonts and transitions to create a video that will pique your audience’s interest.
Sample product launch video:
10. Manuals and instructional videos
Tutorials and instructional videos are extremely popular on the internet. At some point in our lives, we all wanted to learn a new skill, like cutting hair at home or fixing something around the house.
Often, tutorial videos on social media are easier to understand than articles, even though they describe the same step-by-step process. The data shows it is better to host longer videos on YouTube. But when it comes to Facebook, Instagram or Twitter, you need to be concise and clear, and don’t exceed the timing by a few minutes.
The best part about the video is that people can follow your guide and pause it when they want to do something at the same time as the instructions.
You can create social media training videos on a wide variety of topics related to your industry. If you’re unsure of where to start, ask your audience what kind of video content they’d like to see first.
The complexity of the video lies in the fact that the tutorials should be long enough to be educational, understandable and entertaining, but at the same time short enough to interest the audience. You need to customize your video content depending on the platform it will be hosted on.
Social media marketing videos get more attention and can help you get more attention from your audience. Start with one of these video ideas for your social media channels and see what works best for you and your customers’ brands.