More and more brands are investing in content creation and it is getting harder to get the attention of netizens. Today’s consumers are constantly moving between online channels. It’s hard to surprise them. Therefore, you need to constantly experiment with new types of content and formats. Your content needs to be everywhere because users have multiple sources of content.
Want more ideas for your social media? We have collected 10 types of content that can attract more interested users to your social networks.
1. Articles with instructions
Users turn to the Internet to answer all sorts of questions. Search terms open up the most important marketing opportunities for content providers. And how-to articles are always the most interesting.
Imagine that you have found answers to the questions: “What is SEO?” or “How to do SEO-promotion?” In which of these cases are you ready to dive deeply into the document when you start reading? Of course, in the second, because this is where you will find practical advice. Practical questions are the most popular types of questions people ask on the internet.
The popularity of practical search has grown steadily over the years, and there is no sign that this trend will slow down anytime soon.
In addition, the practical nature of problem solving provides many sales opportunities. This is where you can “gently sell” your products or services without disrupting or interrupting the reading or viewing of your site’s content.
2. Video tutorials
According to Google research, there are four main categories of content that YouTube users watch – comedy, music, entertainment, and how-to. We are confident that these statistics will be directed even more towards the demand for how-to video content now that many people are at home.
There are many types of video tutorials that you can easily include in your publishing calendar. Every time you or your team is working on a new how-to article, be sure to put together one of these video tutorials:
- Product overview
- Step by step video slideshow
- Annotated Screencasts
- Animated video tutorials
3. Block diagrams and checklists
As instructional content becomes more popular, it makes sense to create even more types of content that address all sorts of problems – flowcharts, checklists, and other visual solutions.
Visualizations will not only make your how-to content more useful and easier to use, but it will also improve the quality of your content on sites like Reddit and Pinterest. There are many powerful visual flowchart tools out there that enable users to create professional infographics on a budget.
4. Comparison of products / software / services
There is one clear trend across all industries: The customer journey has become much more difficult as customers spend more time researching a product online.
Your content creation strategy can help you become part of increasingly complex buying paths. You need to know your competitors and clearly state why your solution is better or how it suits more specific customer needs.
The easiest way to get started: Enter your brand name in the Google search box and add an “or” to have Google instantly suggest competitors that often appear next to your name on Google. Now create content for these searches.
5. Video reviews and reviews
We are dealing with a “curious consumer” who tends to analyze almost any buying decision. Therefore, creating video reviews and testimonials in order to clearly show the benefits of your solution is a must.
In addition to creating alternative content for your most curious consumer, this strategy will also help you dominate the majority of search queries targeted at your brand as Google loves to use carousels to display related video content.
Many marketers discourage creating lists (eg, “Best of …”) because this strategy has been used for a long time and too often. But they still work. So why stop making them? Lists are very entertaining to read, which is why they remain one of the most popular types of content.
Not all of your content requires careful scrutiny. Sometimes content is created to distract you, which is great!
7. Seasonal content
Seasonality is an effective factor in creating highly convertible content. Build targeting content from seasonal searches right at the peak of seasonal interest. This will lead to a lot of clicks and engagement. Try to make the most of these annual opportunities.
8. Case studies and use cases
Some clients may come to you in search of a solution to their current problem. But many of your target customers may not even know they need your product or service. They may be completely unaware of existing problems that can or should be corrected.
This is where content that explains how your product can be used comes in handy. Explain the concept from different angles based on different needs. Show clearly how different functions apply to different scenarios.
9. E-books, white papers and other downloads
Downloadable content will help your readers participate in promoting your brand and they can send it to their friends.
The power of downloadable content is that it creates new brand awareness channels that you never knew existed. And yes, it’s also a great lead magnet. Readers would be more willing to subscribe to your email if they received a free download in return. Making free downloads is much easier than you think.
You might be able to easily turn existing content into an ebook or white paper.
10. Affiliate content
This is by far the most important type of content you should be creating. Affiliate content is any content that involves other brands, niche experts, or social media influencers.
If other people contribute to your content, you expand access to those microcommunities of users who follow and interact with these niche experts on their websites or social media channels. There are many forms of collaboration content that you can work with. They include:
- List “Leading experts talk about …”. This works especially well for news or trending topics.
- Webinars that invite niche experts to discuss a specific topic.
- Individual interviews with a prominent public figure in your industry.
Whichever format you choose, keep the two most important things in mind here:
- You need to develop relationships with those experts who have agreed to work with you on the information asset.
- You need to do good research to ask interesting questions that can also increase the visibility of your content to search engines.
Content diversification is one of the key marketing trends. It’s great to see more tools being developed to enable more content creation opportunities on a tight budget. We hope this article inspires you and your team to start new content creation strategies!