What brand qualities are important to consumers in 2021
Over the years, people increasingly want to see a brand as a manifestation of human qualities. This makes it easier for the audience to feel the company with any emotions.…
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Text in UX: why it’s important to use words for each button and description
Most of the site is text. Articles, descriptions, pop-ups and even button names - all this is text that needs not only to be written correctly, but also to fit…
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