Top 5 rules for effective brand collaboration
Standard direct advertising methods are getting worse. Some tools begin to be ignored by the audience, while others lose their effectiveness in terms of PR. Hence, recently, such a fashion…
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5 costly brand marketing scandals
Scandals are one of the most popular topics of all time. People love them. Two celebrities were caught on a date, politicians commit corrupt deals, athletes evade taxes - all…
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What brand qualities are important to consumers in 2021
Over the years, people increasingly want to see a brand as a manifestation of human qualities. This makes it easier for the audience to feel the company with any emotions.…
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Humor as a way to increase brand awareness: 10 secrets you need to know
According to the Q2 Sprout Social Index survey, 72% of consumers want the brands they follow to offer humorous content. If you are in the mood for a blog like…
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How Supreme built a billion dollar brand with unpaid ads
The fashion industry spends about $ 500 billion annually on advertising. The Supreme brand has never invested their money in advertising, and you are unlikely to see Supreme on billboards…
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Promotion on a well-promoted brand: how to use competitors’ names in advertising
Online advertising is an important part of building brand awareness online - whether on top search engines or popular social media platforms. And advertising based on the mention of competing…
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How to create a moderated personal brand on Instagram?
Today, social media is one of the most valuable tools for marketers, with Instagram at the top of the list. According to Instagram s internal statistics, 60% of the audience…
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We manage brand reputation through sound: how apps like Clubhouse will help you in promotion
Why is audio communication becoming more popular every day? This format is very convenient, especially for residents of big cities: you go on business, drive in a car or do…
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