According to a study by the B2B Institute, B2B marketing strategies based on emotions are 7 times more effective than those using a rational approach to communicating with customers: they…
Read FullFacebook is fast becoming a lucrative space for B2B marketers. 83% of marketers use social media as a marketing tool, and 54% of them use social media for lead generation.If…
Read FullBacklinko s Brian Dean recently analyzed over 500 content strategies for B2B companies. This study showed the effectiveness of some content marketing tools and how many entrepreneurs use them. The…
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