Want to get more creative but don t know where to find inspiration? We ve got some tips to help you come up with creative ideas, even if you re not in the mood.
Creativity is the key to a successful social media marketing campaign. Social media marketing consists of dozens of micro-tasks, and it s important not to miss out on any of them. A successful marketer needs to be very organized in order not to miss anything. This is why it is not easy for us to be creative: being well organized and creative at the same time is a difficult task. So how do you preserve creativity?
Why is creativity so important in a marketer s job?
It may seem obvious, but creative people are more motivated to create creatives. They are more likely to come up with original ideas to make your brand stand out from the competition. However, companies are often reluctant to invest in creativity.
Creativity isn t just about creating a better slogan or finding a nicer image. Being creative in creating creatives helps increase market share and increase revenue – 82% of CEOs agree, according to a Forrester survey. However, according to the same study, the majority (61%) of them do not consider their companies to be creative. Experience has shown that it is incredibly difficult to combine creativity and productivity, which is why leaders tend to favor the latter.
1. Take time to brainstorm
It is widely believed that the creative mind does not like limitations, although in fact, a structured approach can help you keep creativity:
- It will relieve stress.
- Will help you save time for creativity.
How to find time to brainstorm? Here are some ways:
- Create daily to-do lists. They may sound daunting, but they work well for you. The secret is that you need to set the minimum (doable) number of tasks that need to be done quickly. All long-term (daunting) tasks should be recorded elsewhere.
- Use the Three Big Blocks system to organize your day. Instead of focusing on your to-do list, plan your day in blocks of 90 minutes (only 4.5 hours of intense / boring work per day). Use the breaks between blocks for creative outings (walking, reading, cooking), and then use the remaining time for purely creative tasks.
- Use diaries.
None of these systems can be perfect. Try different systems and don t be afraid to change them when you feel they no longer work. Key idea: Your day should include creative activities and creative tasks. You don t have to “create” something amazing every day, but give yourself that opportunity every day.
Here s the material to inspire you: How to create headlines: 10 mechanisms with examples.
2. Remove distractions
We love social media, but they are very distracting. This wastes an incredible amount of time that could have been spent on creative tasks. Do not let yourself be constantly distracted by colleagues and do not rush to perform all the tasks that come to you at once.
3. Allow yourself to do nothing at least sometimes.
Doing nothing is an important part of the creative process. All you have to do is do nothing without feeling guilty. Inaction is good for you in one way or another. You can walk around listening to audiobooks. Not only does it help you stay in shape, it also helps you write. Your writing skills are improved by being familiar with a variety of literary styles. Dancing, hiking, sewing are distractions and that s okay. You can be distracted by yoga and / or meditation. Reading is another useful distraction.
It s important to reward yourself from time to time with something completely meaningless. Remember, your brain needs to relax too!
4. Try new approaches and tools
New tools help stimulate creativity. When you can create something yourself (even if it s just a rough draft or concept), you immediately feel more inspired. Try new programs, explore new content formats, try visual marketing tools.
5. Take inspiration from the things around you and creative ideas
Be sure to add time to your day to explore different aspects of creativity. You can find fantastic inspiration in good movies, shows, poetry, books, advertisements, whatever. When you see art around you, you can draw inspiration from everything around you.
For example, your favorite song (or better yet, a song in a genre you ve ignored until now) might contain words or movements that inspire you to write an article or write headlines for a social media campaign.
There is no guaranteed way to be productive and creative at the same time. But this does not mean that this is impossible and it is time for you to stop trying to find the best solution for yourself! Let the tips above give you more ideas and room to get creative.